This region-wide meeting explored how u3as manage publicity and communication, identify support needs and consider a regional peer group. Participants shared approaches including newsletters, flyers, social media, open days, local publications and AI tools such as Canva.

Key challenges included Brand Centre resources, described by some as outdated and expensive. Several u3as found commercial printers more economical and better able to personalise materials. PR activity varies across the region. Larger u3as often have more extensive programmes, while smaller groups may struggle with resources and engagement. Members also vary in communication preferences, with some still preferring paper; IT education was identified as a need.

Participants expressed interest in continuing these regional meetings and sharing best practices moving forward.